Do you all remember the Reader Survey that 250 (!!) of you participated in back at the beginning of September? As promised, today I want to share some of the results with you.
This isn’t all the questions, but some of the details I thought you all would find most interesting. If you have any other questions, let me know!
The majority of you have been reading KOAB for 2-6 months – which is pretty exciting to me, because that means we’re still picking up steam here! 6% of you have been with me since the beginning, though (love you!), and 23% are new within the last 2 months.
Most Popular Features
Far and away, the most popular feature (over 70% of you say you use this!) is the online sales and deals. Makes sense, since we’re all online anyway! And since I’m a huge fan of shopping-from-my-couch, I’m happy to oblige.
Other popular features included:
- Freebies – 52% use these
- Printable Coupons – 51% use these
- Store Match-Ups – 49% use this
- Personal Finance Posts – 44% use these
The lowest on the scale (around 30-35% useage) were the Kosher Recipe Exchange and Shabbat & Yom Tov-themed posts, although based on reader emails and my own affinity for those posts, I’m gonna keep on doing them! And, as we talked about on Facebook yesterday, I will soon be launching a new weekly feature called “In the Crockpot”!
Hopefully the balance of meaty, non-deal posts and deal/coupon/match-up posts will continue to work. For those of you that are primarily interested in the former, I am working on creating a separate email newsletter, with evergreen content only, which will be delivered once per week – instead of once a day. Look for that toward the end of the year!
Incidentally, a number of you mentioned wanting store match-ups for places like Kroger and ShopRite, which are unfortunately regional, not national, chains. While I don’t do those right now, I am exploring the possibility of partnering with other bloggers to share them on KOAB. It’s a bit tricky because I’m the only kosher frugal blogger doing this stuff, but I am exploring the possibility.
Changes Since Reading KOAB
What totally blew me out of the water is that since you started reading KOAB, 82% of you say you’ve started or increased your couponing! Woohoo to saving money through strategic couponing!
Male/Female: As expected, the vast majority of KOAB readers are female, although I was pleased to see that 14 men responded to the survey!
Age: 63% of you are under the age of 35 – but I’ll try not to hold that against you 😉
Marital Status: 88% of you are married or engaged
Kids: 80% of you have kids living at home; 67% have 2 or more of them
Religion: Nine out of 10 of you are Jewish. 62% identify yourselves as Orthodox (my apologies for not including a Lubavitch category! I promise to next time!). 16% of you identify as Conservative and 6% are Reform. Two out of three of you keep kosher. For what it’s worth, 20% of you skipped this question altogether, so I’m not sure what that tells us (other than maybe you wish I’d mind my own business!).
Education: KOAB readers are highly educated (and all very intelligent, if I do say so myself!) 40% of you hold a Master’s degree or higher; 36% have a four-year degree.
Employment: 60% of you work full or part-time outside of the home, while 20% are stay-at-home moms or dads. 5% of you are looking for work right now – and I hope you find your dream job very soon!
Favorite Part about KOAB
You all shared very kind comments about your favorite parts about Kosher on a Budget, and I’m grateful for every single comment! Here are a few of them:
I love the personal finance topics – and your personal application of the Dave Ramsey principles
A person I feel like I can relate to, even though I don’t know you
I love that you’re accessible and respond to inquiries
It inspired me to change our financial habits
I like that it’s kosher and I don’t have to weed through deals I can’t take advantage of, like on other blogs
As for what you’d like to see changed, you guys were probably a little too generous with me and hardly had any suggestions in that department! I did take those that were shared to heart, though, and already have a long to-do list I’m working on.
Just so you know to be patient with me, the more technical changes are taking longer – since I’m needing to outsource that stuff. (Can I write a post? Sure! Can I hard-code something on my blog’s back-end? Not in the slightest!)
Thank you all again for participating so enthusiastically in the survey! I learned a ton and had a wonderful time reading each and every response.